L’USINE DE TANGER CÉLÈBRE sa millionième voiture produite

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Le groupe Renault célèbre 1 million de véhicules produits à l’usine de Tanger.

I l s’agit d’un Dacia Lodgy DCi destiné à un client en Turquie. Le site tangérois, inaugurée le 9 février 2012, a connu une montée en cadence inédite en un temps record. En effet, à Melloussa sont produits les Dacia Lodgy, Dokker et Dokker Van sur la ligne 1 et les Sandero et Sandero Stepway sur la ligne 2 lancée en septembre 2013. Le site relié au port Tanger Med par une ligne de chemin de fer dédiée, avait fabriqué sa 100 000ème voiture en juin 2013 et son 200.000ème véhicule en avril de l’année suivante. Le 5 mai 2015 sortait des chaines de montage le Dacia Lodgy Grand Taxi considéré comme le 400.000ème véhicule produit. «L’usine exporte vers 60 destinations à travers le monde dont notamment la France, l’Espagne, l’Allemagne, aujourd’hui Top 3 des pays importateurs du «made in Morocco», indique Renault, dont l’implantation a propulsé l’automobile comme premier secteur exportateur du royaume devant les traditionnels phosphates. Pour rappel, l’usine située à 30 km de Tanger est portée par Renault SA détenue à 52,4% par le groupe Renault et à 47,6% par la Caisse de dépôts et de gestion. Cette société loue le site à Renault Tanger Exploitation.Elle emploie près de 11 000 salariés tourne 24h/24 et 6j/7 et sa capacité maximale est de 340 000 véhicules par an. Elle joue aujourd’hui un rôle clé dans le système industriel mondial du Groupe Renault, car les véhicules « made in Morocco » représentent plus de 10% des véhicules vendus par le Groupe dans le monde. Au total, 474.840 Sandero, 320.078 Dokker et 193.181 Lodgy ont été fabriqués Pour information, une Dacia sur deux est produite au Maroc, au sein des sites de Tanger et de Somaca, à Casablanca en destination de 73 pays. Cette dernière assemble annuellement 80.000 unités, des modèles de la marque au losange depuis 1966 et de la marque roumaine depuis 2005. « L’usine de Tanger est indissociable de la success story de DACIA. » a affirmé François Mariotte, Directeur Commercial monde DACIA

Evolution de la production de l’usine Renault Tanger
2012 : 48 870 véhicules (inauguration le 9 février)
2013 : 100 940 véhicules
2014 : 174 245 véhicules
2015 : 229 000 véhicules
2016 : 273 000 véhicules
2017 : plus de 300.000

Marché mondial 

Le président de l’OICA (Organisation internationale)

des constructeurs d ’automobiles) M atthias W issmann a annoncé récemment que le marché automobile mondial avait progressé de 5 % en 2016, à 93,9 millions de véhicules (voitures, utilitaires et autocars). Pour 2017, l’organisation prévoit une hausse du marché comprise entre 2 % et 3 %, à plus de 96 millions d’unités. Le seul marché des voitures particulières devrait augmenter de 3 % cette année, à 85 millions d’unités.

Volkswagen au Top

Avec 10,3 millions de voitures vendues, le cumul total des ventes regroupe l’ensemble des marques du groupe Volkswagen (VW, Audi, Seat, Skoda, Porsche, Lamborghini, Bentley ) dans le monde. C’est donc d’une courte tête d’environ 100 000 unités, que le géant allemand s’est octroyé le titre de « Plus Gros Constructeur Mondial » en 2016 juste devant son rival Toyota.

Toyota 49 pays, Volkswagen 14 …

Si le japonais a cédé sa première place, il a pourtant de quoi se réjouir car son image est très forte … plus forte même que celle de VW. Si l’on en juge le nombre de pays que Toyota remporte sur le rapport proposé par « regtransfers.co.uk », géant japonais est ainsi le meilleur vendeur de voitures sous son nom dans 49 pays. Mieux, la marque impose son nom aux quatre coins du monde : Amérique du Sud et Centrale, Asie, Europe Centrale, continent africain ou encore Australie, autant de régions du globe totalement écrasées sous le poids de Toyota. De son côté, Volkswagen impose sa «patte» essentiellement en Europe en s’offrant naturellement le marché allemand mais aussi la Suisse, la Belgique ou la Suède entre autres … Seulement 14 pays, c’est nettement moins que Toyota. Numéro 1 chez nous mais à travers sa marque Dacia, Renault apparaît en tant que leader en France bien entendu mais aussi en Algérie, au Portugal, en Slovaquie ou encore en Colombie. Peugeot domine seulement le Danemark.

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