MARCHÉ AUTO : Très légère hausse sur les 6 premiers mois de l ’ année .


C ’est en très légère augmentation (+1.07%) que se conclue le premier semestre 2017 avec un cumul de 84 479 ventes contre 83 583 autos vendues l’an dernier à pareil époque. Coup de frein ou simple patinage ?.. Le secteur automobile marocain est en droit de se poser des questions après un mois de juin difficile marqué par le mois sacré de Ramadan, généralement peu propice aux ventes d’autos neuves malgré les nombreux efforts des importateurs : Avec seulement 15 363 unités, le marché est en baisse de 5,57%.

Le Groupe Renault est toujours solide leader et revendique dès lors 43,5% de parts de marché

L’USINE PEUGEOT À KÉNITRA : le coup d ’ envoi es T donné ! les 6 premiers mois de l ’ année .

C ’est en grande pompe et en présence de Carlos Tavares PDG du groupe PSA ainsi que du ministre de l’Industrie Moulay Hafid Elalamy, que le premier coup de pelle inaugurale du chantier à été donné. L ’usine qui fabriquera les autos et les moteurs du groupe, s’étale sur une superficie de plus de 100 hectares, 60 hectares pour l’usine PSA et les 40 autres seront dédiés aux fournisseurs du constructeur français dont les marocains Induver, Magheb Steel font parti. En tout, 557 millions d’euros seront injectés dans ce chantier et 70% des travaux seront assurés par des entreprises marocaines. L ’usine créera à terme 4500 emplois directs et 20.000 indirects, en plus d’une filière de R&D avec 1.500 ingénieurs et techniciens supérieurs. D ’une durée de 2 ans, les travaux vont permettre de donner naissance à un site de toute dernière génération avec une capacité de production qui montra graduellement en cadence. L ors de son ouverture prévue à la mi-2019, 90.000 véhicules seront produits dès la première année. L’usine entend atteindre, à terme, une cadence annuelle 200.000 unités. « Notre ambition est de vendre un million de véhicules dans la région Afrique & Moyen- Orient, et d’y produire pas moins de 70% de ces véhicules», a indiqué Carlos Tavares.


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