La marque Lexus de retour au Maroc !


La marque Lexus de retour au Maroc !

Toyota du Maroc, s’apprête à lancer officiellement la marque Lexus dans notre pays.
Quelques années après l’arrêt de la commercialisation des marques japonaises Daihatsu
et Subaru, Toyota du Maroc prépare une nouvelle offensive, dans le secteur du luxe cette fois, avec l’introduction de sa division haut de gamme Lexus.

Crée par Toyota en 1989 pour satisfaire avant tout la demande nord américaine,
Lexus mise principalement sur une capacité de finition irréprochable et une qualité
totale concurrençant ainsi les constructeurs allemands sur leur terrain de prédilection.

Désormais vendue sur les cinq continents, Lexus est aussi le premier constructeur
haut de gamme à avoir incorporé des versions hybrides dans ses produits.
Bien connue dans notre pays car suscitant la convoitise de nombreux vendeurs
indépendants, Lexus Maroc devrait faire l’objet d’une annonce officielle dans les
prochaines semaines, pour une mise en route effective avant le salon AutoExpo


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