RACHAT PSA / OPEL : De l’eau dans le gaz ?

72
2973
A la surprise générale, Carlos Tavares, l’audacieux PDG de Peugeot Citroën, annonçait en Février dernier le rachat par son groupe de l’allemand Opel, filiale européenne de l’américain
General Motors depuis 1929, pour 1.3 milliard d’euros.
L’effet de l’onde de choc à peine dissipée, un plan de redressement de la marque au « Blitz » à été mis sur pied pour lui permettre de sortir de plusieurs décennies d’endettement et de crise financière.
Ces mesures pour redevenir rentable, visent une réduction des effectifs (38.000 personnes dont la moitié en Allemagne) et misent sur de nouveaux modèles, y compris électriques, ainsi que sur de nouveaux marchés à hors Europe (Chine et Brésil) pour sortir enfin de la zone
rouge.
Opel a annoncé vouloir réduire ses effectifs “sans départs contraints” ni fermeture de site. La marque ambitionne de se développer sur “plus de 20 nouveaux marchés à l’export d’ici à 2022”.
Il faut noter qu’elle en était jusqu’ici bridée par son ancienne maison mère américaine GM.
L a firme devra aussi proposer une “offre électrifiée” sur toutes ses lignes de produits d’ici à 2024 car le respect des normes européennes de CO2 a été présenté comme l’un de ses défis majeurs…

Coup de théâtre

Justement ce dit « défis majeur » est désormais au centre d’une polémique mettant aux prises PSA et GM :
Le groupe français estimerait que GM lui aurait transmis des informations faussées sur la feuille de route environnementale de sa branche européenne. « Nous avons pris conscience que l’entreprise allait dans le mur quelques jours après le closing », expliquait Carlos Tavares.
En d’autre termes : PSA a eu la désagréable surprise de découvrir que la marque au Blitz sera dans l’incapacité de respecter la future réglementation européenne en matière d’émissions de CO2. Le plafond fixé par Bruxelles concernant les émissions de dioxyde de carbone baissera de 130 à 95 g/km à l’horizon 2020-2021.
A près la « découverte du retard » pris par Opel en matière de respect de l’environnement,
PSA a demandé à GM de lui rembourser une grosse partie de la somme consentie lors de la cession.
Cependant, aucune démarche n’a été formellement engagée et on estime que le préjudice pourrait s’élever jusqu’à 800 millions d’euros, précise Reuters. PSA risque en effet une amende à neuf chiffres en 2021 s’il ne respecte le plafond établi.

Coup de Com ?

Croire à autant de naïveté, de la part de PSA et Tavares serait bien hasardeux.
Il ne fait nul doute qu’Opel satisfera aux exigences européennes en matière d’émission à la date prévue, et certainement, grâce aux moteurs produits par les usines PSA.
En tout cas la concordance des discours sur l’électrique de Tavares, sur plan de redressement
d’Opel, des excellents résultats commerciaux de PSA, et sur cette affaire « d’arnaque » présumée de GM est trop flagrante pour ne pas y voir une manœuvre habile sur le
court, moyen et long terme.
L’art de la communication selon Tavares qui prépare le terrain, car outre l’effet d’annonce envers les syndicats, qui lui permettra sans doute de négocier habilement des réductions d’effectifs moins coûteuses, dire très haut et très fort ce qu’on garde habituellement caché, permet aussi de mettre la pression sur les actionnaires, notamment chinois, sous entendu :
« pour digérer, cette affaire , il faudra peut-être mettre la main au portefeuille ».

72 COMMENTS

  1. Thanks for another great article. Where else could anybody get that kind of information in such a perfect way of writing? I have a presentation next week, and I’m on the look for such information.

  2. magnificent post, very informative. I wonder why the other specialists of this sector don’t notice this. You must continue your writing. I’m confident, you’ve a huge readers’ base already!

  3. I feel this is one of the such a lot significant info for
    me. And i’m satisfied reading your article. But wanna observation on some common things, The site
    style is great, the articles is truly great
    : D. Good task, cheers

  4. you are in reality a just right webmaster. The web site
    loading pace is amazing. It sort of feels that
    you are doing any distinctive trick. In addition, The contents are masterwork.
    you have done a wonderful job in this topic!

  5. I don’t even know how I ended up right here, however I thought this put up was great.
    I do not know who you are but definitely you are
    going to a famous blogger if you aren’t already.
    Cheers!

  6. I loved as much as you will receive carried
    out right here. The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an nervousness over that
    you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside
    case you shield this increase.

  7. F*ckin’ awesome things here. I’m very satisfied to see your article. Thank you a lot and i’m taking a look forward to touch you. Will you please drop me a mail?

  8. My coder is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am concerned about switching to another platform.

    I have heard excellent things about blogengine.net.
    Is there a way I can import all my wordpress
    content into it? Any help would be really appreciated!

  9. Very good website you have here but I was curious about if you knew of any community forums that cover
    the same topics talked about in this article? I’d really like to be a part
    of group where I can get responses from other experienced individuals that share the same interest.
    If you have any recommendations, please let me know.
    Appreciate it!

  10. I have been exploring for a little for any high quality articles or blog posts in this sort of
    area . Exploring in Yahoo I ultimately stumbled upon this web
    site. Reading this information So i’m satisfied to
    express that I have a very just right uncanny feeling I discovered just what I needed.
    I so much without a doubt will make certain to don?t forget this website and give it a glance regularly.

  11. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something.

    I think that you could do with a few pics to drive the message home a bit, but other than that,
    this is wonderful blog. A great read. I’ll certainly be back.

  12. Greate post. Keep posting such kind of information on your site.
    Im really impressed by your blog.
    Hey there, You’ve performed a fantastic job. I will definitely digg it and in my opinion suggest to my
    friends. I am confident they will be benefited from
    this site.

  13. Fantastic website you have here but I was curious about if you knew of
    any community forums that cover the same topics discussed in this article?

    I’d really love to be a part of group where I can get opinions
    from other knowledgeable people that share the same interest.
    If you have any recommendations, please let me know.
    Cheers!

  14. Your style is so unique compared to other people I have read stuff from.

    I appreciate you for posting when you’ve got
    the opportunity, Guess I’ll just book mark this web site.

  15. Nice post. I was checking constantly this blog and I’m impressed!
    Very useful info specially the last part 🙂 I care for such information a lot.
    I was seeking this certain info for a long time.
    Thank you and best of luck.

  16. My partner and I absolutely love your blog and find nearly all of your post’s to be just what I’m looking for. Would you offer guest writers to write content for you? I wouldn’t mind publishing a post or elaborating on many of the subjects you write related to here. Again, awesome weblog!

  17. We are a group of volunteers and opening a new scheme in our community. Your web site offered us with valuable information to work on. You have done a formidable job and our whole community will be grateful to you.

  18. It’s the best time to make a few plans for the future
    and it’s time to be happy. I’ve read this submit and if I may I wish to recommend you
    some fascinating issues or suggestions. Maybe you can write next articles relating to
    this article. I want to read even more issues about it!

  19. I simply couldn’t go away your web site prior to suggesting that
    I extremely loved the standard information a person provide for
    your guests? Is going to be again frequently in order to check up on new posts

  20. Howdy! This is my first comment here so I just wanted to give a
    quick shout out and tell you I truly enjoy reading through your
    posts. Can you recommend any other blogs/websites/forums that
    go over the same subjects? Thanks!

  21. Hello! This is kind of off topic but I need some help from an established blog.
    Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about setting up my own but I’m not sure where to start.
    Do you have any ideas or suggestions? With thanks

  22. I do accept as true with all of the concepts you’ve offered to your post.

    They’re very convincing and will definitely work. Still,
    the posts are too brief for starters. May you please prolong them a little from subsequent time?
    Thank you for the post.

  23. Howdy are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding expertise to make your own blog?
    Any help would be greatly appreciated!

  24. Hello There. I discovered your blog the usage of msn. This is a really neatly
    written article. I will make sure to bookmark it and return to read more of your helpful information. Thanks for the post.
    I will definitely comeback.

  25. Magnificent beat ! I wish to apprentice whilst you
    amend your site, how could i subscribe for a weblog site?
    The account helped me a acceptable deal.
    I had been tiny bit acquainted of this your broadcast provided
    vivid transparent idea

  26. First of all I want to say awesome blog! I had a
    quick question that I’d like to ask if you do not mind.
    I was interested to find out how you center yourself and
    clear your head prior to writing. I’ve had a difficult time
    clearing my thoughts in getting my thoughts out. I do enjoy writing but it just seems like the first 10 to 15 minutes are lost just trying
    to figure out how to begin. Any ideas or tips? Appreciate it!

  27. An outstanding share! I have just forwarded this onto a coworker who had been conducting a little
    research on this. And he in fact bought me breakfast because
    I discovered it for him… lol. So let me reword this….
    Thank YOU for the meal!! But yeah, thanx for spending the time to talk about this topic
    here on your website.

  28. Great article! This is the kind of information that are meant
    to be shared around the internet. Disgrace on the
    search engines for no longer positioning this submit higher!
    Come on over and talk over with my website . Thank you =)

  29. Magnificent beat ! I wish to apprentice at the
    same time as you amend your website, how can i
    subscribe for a blog website? The account aided me a acceptable deal.
    I had been a little bit familiar of this your broadcast provided brilliant
    transparent idea

  30. Pretty nice post. I just stumbled upon your blog and wished to say
    that I have truly enjoyed surfing around your blog posts. After all I’ll
    be subscribing to your rss feed and I hope you write again soon!

  31. Right here is the right webpage for anybody who wants to understand this topic.
    You understand so much its almost hard to argue with you (not that I actually will need to…HaHa).
    You certainly put a brand new spin on a subject that has been written about
    for a long time. Wonderful stuff, just wonderful!

  32. Hi! This post could not be written any better! Reading this post reminds me of
    my good old room mate! He always kept chatting about this.
    I will forward this page to him. Pretty sure he will have a good read.
    Thank you for sharing!

  33. hey there and thank you for your info – I have certainly picked up something new from right here.
    I did however expertise some technical issues using this website, since I
    experienced to reload the site a lot of times previous to I
    could get it to load properly. I had been wondering if your hosting is OK?
    Not that I am complaining, but slow loading instances times will often affect your placement in google and could damage your high-quality
    score if advertising and marketing with Adwords.
    Anyway I am adding this RSS to my e-mail and can look out for much more of your respective interesting content.
    Ensure that you update this again soon.

  34. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time
    a comment is added I get four e-mails with the same comment.
    Is there any way you can remove me from that service? Thanks!

  35. I’d like to thank you for the efforts you’ve put in writing this site.

    I’m hoping to see the same high-grade blog posts from you in the future as well.
    In truth, your creative writing abilities has encouraged me to get my very own site now ;
    )

  36. Good day! I could have sworn I’ve been to this website before but after
    looking at many of the posts I realized it’s new to me. Anyways, I’m definitely pleased I found it and I’ll be bookmarking it and checking
    back often!

  37. Superb blog! Do you have any helpful hints for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.
    Would you suggest starting with a free platform like WordPress or go for a
    paid option? There are so many options out there that
    I’m completely overwhelmed .. Any recommendations?
    Thanks a lot!

LEAVE A REPLY

Please enter your comment!
Please enter your name here