Total maroc souffle ses 90 ans bouGies ….


… Et se porte comme un charme. Entre la firme française et le royaume chérifien, l’histoire d’amour perdure. D’ailleurs on appelle ça les « Noces de granite »

Numéro 39

Gravée dans la roche, l’histoire de Total au Maroc débute en 1927 avec la création de l’une des plus anciennes entreprises du pays sous l’appellation « Compagnie Marocaine des Carburants », Total Maroc est d’ailleurs enregistrée sous le numéro 39 au registre du commerce.
Bien plus que de simples stations-service, Total a pour mission d’accompagner tous les Marocains dans leur mobilité et leur accès à l’énergie sous toutes ses formes. « Nous sommes fiers d’être au service de tous les Marocains, fiers d’avoir noué depuis 90 ans à la fois une solide relation de confiance et une forte proximité ; et enfin, fiers d’inscrire notre action dans une démarche d’innovation continue pour répondre à des besoins en évolution permanente. », déclare Jean-Louis Bonenfant, directeur général de Total Maroc.
Cet anniversaire est l’occasion de revenir sur le parcours d’une entreprise qui a su se réinventer sans cesse pour accompagner les mutations de son temps, une entreprise qui inscrit son action et son engagement à l’attention de tous les Marocains.

Un groupe mondial

C’est la première entreprise française en termes de chiffre d’affaires, la cinquième entreprise d’Europe et la 24e entreprise au monde.
Total est un géant mondial de l’énergie, l’un des leaders des pétroliers et gaziers internationaux, et un acteur majeur de l’énergie solaire avec SunPower et Total Solar.

Avec 98 000 collaborateurs à travers plus de 130 pays, Total investit plus d’un milliard par an en recherche et développement pour que ses activités soient accompagnées d’effets positifs dans les domaines économiques, sociaux et environnementaux Au Maroc depuis 90 ans, le groupe est d’abord devenu «Total CMC» en 1951, pour devenir un acteur majeur sur l’ensemble du marché des produits pétroliers : réseau de stations-service, clients industriels, lubrifiants, aviation, GPL et logistique.

Depuis son implantation dans le pays, le Groupe a constamment accompagné le développement économique grâce à d’importants programmes d’investissements. Aujourd’hui, Total Maroc génère près de 600 emplois directs et plus de 4 000 emplois indirects, commercialise 1,3 millions de tonnes de produits pétroliers chaque année et compte près de 300 stations-service à travers tout le pays, dont neuf autoroutières. Troisième acteur de la distribution de produits et services pétroliers dans le pays, elle détient une part de marché estimée à 14%.

Total Maroc a par ailleurs ouvert son tour de table en 2014 par la cession de 30% de son capital au groupe Zahid, puis introduit 15% de son capital à la Bourse de Casablanca en 2015.


Entreprise pionnière dans son domaine, Total Maroc a traversé les générations. Historiquement engagée d’un point de vue social et sociétal dans les domaines de l’éducation, la sécurité routière, des actions de solidarité, de la culture, et la santé Ces opérations sont venues confirmer l’attachement fort de l’entreprise à l’économie nationale, aussi bien en termes de création que de partage de valeurs. Cet accompagnement a toujours été motivé par la volonté de distribuer une énergie meilleure, dans le respect des meilleurs standards en matière de qualité, de sécurité et d’environnement, ainsi que d’apporter des solutions permettant à tous un usage responsable de l’énergie. Il est à noter que dès cet été, les clients des stationsservice Total, ainsi que les internautes, auront l’occasion de participer à cet anniversaire à travers des animations et jeux-concours. Rendez-vous le 1er juillet pour en découvrir plus !


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